Rediscover, 2021 Colour Collection by Jotun
At Jotun, we have been creating colours for nearly 60 years. Our library spans thousands of hues, each one with a story to tell. In the past, our annual colour card has showcased our newly created tones and shades for the home. This year, however, we REDISCOVER. Some of the colours in this collection are new, but many have been carefully picked from our archives - timelessly inspiring hues that can be called on to tell new stories in our homes. We have grouped these colours into four families - four stories, if you like - but this is not intended to be prescriptive. Our home, like our life, is what we make it. And no matter the colours we choose, the truly considered home never goes out of style.
WARM, RUSTIC SHADES
To instil a sense of welcome and comfort
Clay and stone, sand and soil. These are the raw materials from which our houses and cities are made, the essential building blocks of human life.
This is a palette for creative travellers and connoisseurs of craft, drawing influences from cultures across the globe to create 21st-century interiors that relax and inspire.
Whether creating a small, cosy area to relax and daydream or decorating entire spaces, these hues transport us to simple times and rural settings, evoking heritage and history, rich cultural traditions and the crafts of the hand.
SOFT NEUTRALS AND TACTILE HUES
To simplify the space and clear the mind
In a world of noise and clutter, we are drawn to clarity and peace. We find them by dialing down the volume of our homes, removing the superfluous and celebrating the simple. Chosen well, subtler, quieter colours can have a powerful impact. These shades might not be bold; they might not scream for attention, but they bring comfort and clarity in their softness and subtlety.
Minimalist spaces don’t have to feel cold or empty; this rarefied palette is a selection of timeless warm shades that can be used to create monochrome looks or combined to introduce subtle and engaging contrasts to your space.
AIRY BLUES AND WEATHERED TONES
To conjure the freedom of sea and sky
While the earth grounds us, the sky and the sea lift us up. They open our minds to the infinite and the unknown, encouraging us to find tranquility in a remote wilderness or a distant horizon. The grey-blue of the ocean, white wisps of cloud, mountain stone… These are the colours of wild and far-flung places – the kind we retreat to when we want to immerse ourselves in nature.
In a world of noise and distraction, botanical shades and stone greys cultivate a sense of simplicity. These shades make spaces into sanctuaries, encouraging slower-paced and more mindful ways of being, and making the home a place of reflection and rest.
MUTED SHADES AND DREAMLIKE PASTELS
To set the imagination free
This is a palette for aesthetes and connoisseurs – those who appreciate design heritage and art history. The colours are both retro and forward-looking, bringing vintage touches to contemporary interiors and evoking the mid-century style of the Nordic regions.
Use these colours to adorn inspirational and uplifting spaces where new ideas can be born, daydreams can be indulged, and fancies can take flight.
8546 LOCAL GREEN
expands the horizons of the home to encompass the world beyond it, bringing the nature and greenery that surrounds us indoors. It's shade associated with sustainability and conservation, comforting us when we're indoors. while connecting us with our local environment outside.
11174 CURIOUS MIND is a chalky yellow tone with the versatility to act as a neutral or an accent as the space demands - a colour that 'listens to' its surroundings, and enhances them. Mature and masculine, it is perfect for individuals who prize learning and aren't afraid to explore and experiment.
20144 GROUNDED RED reconnects us to the earth, helping us draw strength and stability from the ground beneath us. It is a raw and honest colour - transforming the room into a warming, protective cocoon.
5489 FREE SPIRIT is a colour for wanderers and explorers. Its soft, organic tone carries echoes of the leaves of the jungle and the waters of the lagoon - the reassurance of stability and peace with a promise of exciting travels to come.
20142 DAYDREAM is a muted plum-like shade that's easy to get lost in. Opulent and unusual, it's an ideal colour for rooms and spaces devoted to cocooning and coversation. Sit back, forget everyday concerns for a few minutes, and let your thoughts flow where they will.
4863 STATEMENT BLUE can be used to create bold and unique interior spaces, bringing confidence and clarity to the home. Evoking the serenity of an open sky and the profundity of a boundless ocean, it's a colour to find - or lose - yourself in.
11173 HUMBLE YELLOW is a colour for the listeners, for those who are willing to open themselves up to the ideas, emotions and cultures of others. A smooth, sophisticated colour that gives space for other accents without disappearing into the background, it's a compelling visual proof that being humble can be a sign of strength.
11175 ADVENTURE Evoking the plainsof Africa and inspired by the continent's rich textile culture, the warm, earthy tones of Adventure remind us that the whole world is out there, and that there are always new colours, tastes, scents and ideas to explore.
20143 LIVELY RED represents a commitment to be playful - a promise to ourselves to kick back and let a little lightness in. Warm and energising, it is a colour that offers a sense of safety and stimulation in equal measure - a shade that invites us to relax and smile a little wider every day.
7637 EXHALE is a light and subtle colour that evokes the stillness and silence of water. Although it may seem impossible to make more time in the day, you can always stop for a second and inhabit the moment. Exhale is a reminder to make time your own - sometimes a deep breath is enough to refresh and recalibrate.
20145 WISDOM is a dark and cosmopolitan shade. It is ideal for those areas of our homes devoted to cultivating the intellect, such as studies, libraries, and workspaces. A quiet powerful statement colour, Wisdom encourages clear thinking in an atmosphere of suavity and masculine elegance.
5490 SERENE BLUE Evoking the freedom and possibility of the sky and the sea, Serene Blue speaks softly but makes a strong interior statement. Confident but complementary, it sets the mood of the room while giving space to other accents and objects.
We return to the beginning - a time when life evolved from a rich, organic brew. In an over-developed world, nature shows its resilience, bursting with greenery and breathing life into spaces.
Think sleek clean surfaces, accentuated with gentle fathomless colours that add life to the big picture.
Sensationally safe. Extrovertedly introverted. Quietly confident. These enriching textures afford you the best of all worlds.
Historic and rich in character - there is an undeniable magic and sophistication with paying homage to what we love about past chapters.