1. Energy and water savings

Green buildings offer lower operating costs by using solar power for renewable energy and windows to provide natural light. Water consumption may be minimized by using water conserving or plumbing fixtures. On average, green certified buildings use 25-50% less energy and 40% less water.

2. Improved health

Poor indoor air quality from poor air circulation, toxic adhesives and paints contributes to allergies, headaches, skin rashes and respiratory problems - commonly referred to as sick building syndrome. With green buildings, emphasis is given on ventilation and non-toxic materials to create a healthier and more comfortable place.

3. Reduced impact on the climate

Buildings contribute heavily to global climate change through the use of building materials and energy. Direct burning of fossil fuels can cause air quality problems like acid rain. Therefore by using eco-friendly building materials, energy consumption can be effectively reduced.

4. Higher property value

When prospective buyers appreciate the benefits of staying in a green building, demand for it will grow and the value of the property will increase correspondingly. Many customers will be willing to pay more for green features.

5. Higher tenant demand

With a healty image and reduced operation expenses, demand for green buildings will only increase in the near future. The corporate image of companies operating from such premises will become more positive. With stronger demand for green buildings, the occupancy levels will alse be higher.

Jotun's goal when developing Green Paints System

To ensure reduced health and environmental impact, a green coating must have/be:

• APEO Free
• Formaldehyde Free
• Heavy Metals Free
• Low VOC
• Energy Efficients
• Durable
• ISO 140001 compliant

Why are these factors so important to product development in Jotun?

Why APEO Free?

APEO (alkylphenol ethoxylate), a common chemical found in cleaning agents, is popular with paint companies for enabling longer lasting, vibrant paints at reduced costs. However, APEO breakdown produces potentially carcinogenic, non-biodegradable residues that are harmful to both humans and marine life.

Why Formaldehyde Free?

Formaldehyde (commonly used as a paint preservative) is a strong-smelling, toxic compound that is hazardous to the ecosystem and may cause respiratory complications, skin irritation, allergic reactions and cancer in humans.

Why Low VOC?

Volatile Organic Compounds (VOC) are carbon-based chemicals that easily evaporate at room temperature and contribute to:

• Headaches
• Allergic reactions
• Troposphetic ozone formation
• Smog

Why energy efficient?

Jotun's advanced heat-blocking pigments reduce a building's radiant heat transfer by refracting the sun's visible, infrared and UV radiation. A persistently cool building mean less demand for cooling systems and fossil fuel consumption - primary contributors to smog and ozone depletion.

Why high performance?

Performance should be an important feature of an environmental coating. high-film-build, high-sheen or highly reflective coatings serve as more durable alternatives. These longer lasting coasts mean less paint cycles and VOCs - all the better for the environment.

Why ISO 14001?

USO 14001 is the international standard for the environmental management of businesses that aim to minimize unregulated, harmful activities and encourage continuous environmental performance improvements.

Jotun's Green Building Products contribute to achieving credits in the major green building standards

Green building standards and product labels are introduced in the following countries:

As well as complying to the global green building standards, Jotun also focused on local requirements, ensuring we understand the local market needs and focus on green solutions.

Singapore Green Label

The Singapore Green Labelling Scheme (SGLS) pioneered by the Singapore Environment Council (SEC), was launched by the Ministry of Environment. While the scheme applies to most products, it does not include processes and services. The Green Label can be used on products that meet the eco standards specified by the scheme.

SIRIM Eco-Labelling Scheme (Malaysia)

SIRIM QAS International's certification scheme requires products to be tested and verified before they are allowed to use the label on their product, packaging and letterhead. The scheme is offered to manufacturers, retailers, importers and exporters, allowing them to use SIRIM Eco-Label to declare their product's environmental benefit.

Thai Green Label

Initiated by the Thailand Business Council for Sustainable Development (TBCSD), the Thai Green Label is awarded to specific products that have minimum detrimental impact on the environment in comparison with other products serving the same function. The scheme applies to product and services, not including food, drinks and pharmaceuticals.

Indonesia Ecolabel "Ramah Lingkungan"

Ecolabel Indonesia "Ramah Lingkungan" is a tool of environment management which is proactive and effective in protecting the environment, public interest and production efficiency. It also controls any harm to the environment throughout the product lifecycle. The application process is voluntary and evaluated by competent and credible third-party institutions. The use of Ecolabel is permitted by meeting prepared criteria which should be objective, impartial and based on scientific data.

China Environmental Labelling

Launched by the China Environmental United Certification Centre (CEC), the China Environmental Labelling Program features a set of technical criteria for each product category of the Scheme. Each product has to be assessed via On-site Insprection and Sample Product Testing. The program assists the general public and enterprises to become more environmentally responsible.

European Ecolabel

The European Ecolabel is a voluntary scheme, encouraging businesses to market products and services that are sensitive to the needs of the environment. The scheme identifies these products and services with a flower logo. It's a brand that represents strict environmental criteria, certiying only products that meet the highest environmental and performance standards.

The Nordic Ecolabel

The Nordic EcoLabel guides consumers and purchasers towards buying 'green' and helps improve the impact of daily consumption on the environment. It also encourages producers to manufacture environmentally conscious products. Nordic EcoLabel examines the environmental effect of goods and services during the entire lifecycle. It places strict demand on climate, health and the environment and also has predetermined expectations on function and quality.

Jotun's Green Building Solutions: Green Building Standards

Leadership in Energy and Environmental Design (LEED) is one of the most popular certification programs used worldwide. Developed by the non-profit U.S. Green Building Council (USGBC) it includes a set of rating systems for the design, construction, operation, and maintenance of green buildings, homes, and neighborhoods that aims to help building owners and operators be environmentally responsible and use resources efficiently.

Jotun Majestic Range

Majestic range is a premium interior paint based on a special acrylic binder incorporating Jotun's exclusive TrueColour Technology. Majestic range is 100% free from harmful chemicals such as APEO, Formaldehyde and Heavy Metals, making it a truly environment and health-friendly paint for your home and family. Enhanced with dual protection properties, Majestic range inhibits growth of common household bacteria and fungi to ensure a safe, healthy and clean living environment.

Majestic Perfect Beauty & Care is proven to have the least harmful emissions and may contribute to points in for LEED v4 and LEED2009 specifications on VOC emissions and/or VOC content.

Jotun Jotashield Range

Created with Jotun Pigment Technology and the selection of high-grade colorants, Jotashield with AntiFade Colours prevents fading and colours from turning dull with 2x UV Protected Colours, it offers long lasting protection and effective dirt resistance.

Jotashield Colour Extreme with its unique feature that reduces temperature, allows paints to reflect sunlight and subsequently reduce the surface temperature and cools homes or buildings. This increases the comfort level and ultimately reducing energy consumption.

The entire Jotashield range is also 100% free from harmful chemicals.

Jotun Facade | Optimised coating solution

Jotun Facade is certified according to Qualicoat Class 1 and complies with AAMA 2603. The product offers good weathering resistance backed by a 10-year product warranty when used on aluminium substrates in accordance to Jotun Powder Coating's guidelines.

Jotun Facade is designed to deliver the optimal combination of corrosion protection and decorative choices. By utilising a Particle Size Distribution Management process, Jotun Facade provides enhanced flow, reduced waste and improved mileage - all of which work together allowing you to coat more and achieve tangible savings. Jotun Facade is also free of harmful Volatile Organic Compounds (VOCs) making it your ideal coating solution for sustainable architectural projects. The product contributes towards satisfying Credit MR under LEED v4.

Jotun Super Durable | Friendly on design. Tough on protection

Jotun Super Durable is certified according to Qualicoat Class 2 and complies with AAMA 2604. The product is resistant to severe weather conditions backed by a 25- year product warranty when used on aluminium substrates in accordance to Jotun Powder Coating's guidelines.

Jotun Super Durable offers protection against damage during mounting, handling and transportation. In addition, the product provides multiple decorative choices, allowing you to bring creativity to life. To support the growing sustainable architecture trend, Jotun's Super Durable offers you a great alternative. Unlike liquid systems, this product does not contain any harmful Volatile Organic Compounds (VOCs) providing you with a greener and more environmentally friendly option. The product contributes towards satisfying Credit MR under LEED v4.

The Cool Shades Collection | Providing Comfort in the heat

Using heat reflective materials such as coatings from The Cool Shades Collection helps to keep the urban air temperature lower thus reducing the need for cooling the buildings and improving the comfort of inhabitants in the city.

Studies demonstrate that using heat reflective materials only on exterior window frames in hot climates like the Middle East and Southest Asia can significantly reduce a building's energy consumption. Prolonged human contact can cause various degree of burns. By using The Cool Shades Collection, you can control the temperature and improve human comfort and safety.

Protective Coating / Corrosion Protection

Jotun's water and solvent borne protective coatings offer range of low VOC products may contribute to point in global Green Building standard LEED v4. Jotun low VOC products are suitable for corrosion protection on steel structures that meet ISO 12944-5 protective paint systems for different atmospheric environments.

Steelmaster / Intumescent Coating

Steelmaster 1200WF is designed for performance and minimum environmental impact. Less product is required to coat structural steel for up to 180 minutes fire protection and it is easy to apply, promoting greater efficiency during application may contribute to point in international 'green' standards, Steelmaster 1200WF contains low VOC (Volatile Organic Compounds) and is free of hazardous air polluting substances thereby maintaining safer air quality.

Jotafloor / Floor Coating

Jotafloor is our range of products and system that protects and extends the life of concrete flooring. It's protective qualities safeguard against chemical spills, heavy traffic, abrasion and other impacts, whilst providing a wide range of colours. Jotafloor also offer low VOC products range may contribute to point in Green Building Standard LEED v4.