Earthy Shades

Clay and stone, sand and soil. These are the raw materials from which our houses and cities are made, the essential building blocks of human life.

This is a palette for creative travellers and connoisseurs of craft, drawing influences from cultures across the globe to create 21st-century interiors that relax and inspire.

Whether creating a small, cosy area to relax and daydream or decorating entire spaces, these hues transport us to simple times and rural settings, evoking heritage and history, rich cultural traditions and the crafts of the hand.

WONDERWALL LIFE

Discover new Wonderwall Life that brings luxurious silky walls to your home with absolutely no smell or harmful emissions. A highly washable paint that quietly and consciously purifies the air so you can always live one beautiful breath after another.

Soft Neutrals

In a world of noise and clutter, we are drawn to clarity and peace. We find them by dialing down the volume of our homes, removing the superfluous and celebrating the simple. Chosen well, subtler, quieter colours can have a powerful impact. These shades might not be bold; they might not scream for attention, but they bring comfort and clarity in their softness and subtlety.

Minimalist spaces don’t have to feel cold or empty; this rarefied palette is a selection of timeless warm shades that can be used to create monochrome looks or combined to introduce subtle and engaging contrasts to your space.

MY HOME RICH MATT

Capture your ideal shade with My Home Rich Matt, designed to deliver true, deep colour with a rich matt finish – our most beautiful paint ever.

Nordic Blues

While the earth grounds us, the sky and the sea lift us up. They open our minds to the infinite and the unknown, encouraging us to find tranquility in a remote wilderness or a distant horizon. The grey-blue of the ocean, white wisps of cloud, mountain stone… These are the colours of wild and far-flung places – the kind we retreat to when we want to immerse ourselves in nature.

In a world of noise and distraction, botanical shades and stone greys cultivate a sense of simplicity. These shades make spaces into sanctuaries, encouraging slower-paced and more mindful ways of being, and making the home a place of reflection and rest.

WONDERWALL LIFE

Discover new Wonderwall Life that brings luxurious silky walls to your home with absolutely no smell or harmful emissions. A highly washable paint that quietly and consciously purifies the air so you can always live one beautiful breath after another.

Nostalgic Pastels

This is a palette for aesthetes and connoisseurs – those who appreciate design heritage and art history. The colours are both retro and forward-looking, bringing vintage touches to contemporary interiors and evoking the mid-century style of the Nordic regions.

Use these colours to adorn inspirational and uplifting spaces where new ideas can be born, daydreams can be indulged, and fancies can take flight.

MY HOME RICH MATT  

Capture your ideal shade with My Home Rich Matt, designed to deliver true, deep colour with a rich matt finish – our most beautiful paint ever.

Belgian Brown

10385

Cityscape

6379

Coastal Blue

5504

Crisp

8118

Earthy Brown

12127

Golden Bronze

10963

Hummus

12118

Iconic

6378

Impression

12125

Green Leaf

8469

Lucerne

1563

Masala

10428

Mellow

20162

Natural Blue

5503

Natural Clay

12124

Objective

1973

Observe

1303

Ocean Air

4894


8546 LOCAL GREEN

Expands the horizons of the home to encompass the world beyond it, bringing the nature and greenery that surrounds us indoors.

It’s a shade associated with sustainability and conservation, comforting us when we’re indoors, while connecting us with our local environment outside.



11174 CURIOUS MIND

A chalky yellow tone with the versatility to act as a neutral or an accent as the space demands.

Mature and masculine, it is perfect for individuals who prize learning and aren’t afraid to explore and experiment.



20144 GROUNDED RED

Grounded Red reconnects us to the earth, helping us draw strength and stability from the ground beneath us.

It is a raw and honest colour – transforming the room into a warming, protective cocoon.



5489 FREE SPIRIT

Free Spirit is a colour for wanderers and explorers. Its soft, organic tone carries echoes of the leaves of the jungle and the waters of the lagoon – a reassurance of stability and peace with a promise of exciting travels to come.



20142 DAYDREAM

A muted plum-like shade that’s easy to get lost in. Opulent and unusual, it’s an ideal colour for rooms and spaces devoted to cocooning and conversation.

Sit back, forget everyday concerns for a few minutes, and let your thoughts flow where they will.



4863 STATEMENT BLUE

Statement Blue can be used to create bold and unique interior spaces, bringing confidence and clarity to the home.

Evoking the serenity of an open sky and the profundity of a boundless ocean.



11173 HUMBLE YELLOW

A colour for the listeners. A smooth, sophisticated colour that gives space for other accents without disappearing into the background.

it’s a visual proof that being humble can be a sign of strength.



11175 ADVENTURE

Evoking the plains of Africa and inspired by the continent’s rich textile culture, the warm, earthy tones of Adventure remind us that the whole world is out there, and that there are always new colours to explore.



20143 LIVELY RED

Lively Red represents a commitment to be playful and to let a little lightness in.

Warm and energising, it is a colour that offers a sense of safety and stimulation in equal measure – a shade that invites us to relax and smile a little wider every day.



7637 EXHALE

A light and subtle colour that evokes the stillness and silence of water. Although it may seem impossible to make more time in the day, you can always stop for a second and inhabit the moment.

Exhale is a reminder to make time your own – sometimes a deep breath is enough to refresh and recalibrate.



20145 WISDOM

A dark and cosmopolitan shade. It is ideal for those areas of our homes devoted to cultivating the intellect, such as studies, libraries, and workspaces.

A quietly powerful statement colour, Wisdom encourages clear thinking in an atmosphere of suavity and masculine elegance.



5490 SERENE BLUE

Evoking the freedom and possibility of the sky and the sea, Serene Blue speaks softly but makes a strong interior statement.

Confident but complementary, it sets the mood of the room while giving space to other accents and objects.

WHERE DO WE FIND OUR COLOURS?

A collection inspired by the Arab world. Everyone finds their colour somewhere, whether it’s in nostalgia, or the bright colours of the future, or in our history, or in our lands or somewhere.

NOSTALGIA

Can one colour really reflect our nostalgia? The truth is that everything we once knew slowly wears its own sentimental hue. And so, this charming collection of colours is inspired by the fondest memories of our yesterday. Like the colorful candies that wrapped our childhood with sweetness; vivid, vintage maps that traced our origins; motley old building walls that cocooned our homes and our many stories.

A collection of colours to remind us that no matter how far life takes us, there will always be this warm, fuzzy feeling of longing deep inside us.

JOTASHIELD COLOURXTREME  

Jotashield ColourXtreme is our Best Exterior paint. With the best colour performance and excellent dirt resistance, Jotashield ColourXtreme will make your structure look new for longer.

TOMORROW

Today, we are more connected to our tomorrow than ever before. We want to be more conscious about the things we do, the materials we use and the impact we will have on the planet in the future. More curious about what lies ahead. We dream more and imagine more. And with every unique figment of our imagination comes an equally unique pigment.

This collection of colours is inspired by the trends of tomorrow. Bold, experimental and forward-thinking. Carefully put together to create a great look for your exterior walls and an even spectacular outlook.

JOTASHIELD DÉCOR TRAVERTINE  

Jotashield Decor Travertine has a unique monumental appearance that is inspired by the famous Travertine rock. Its authentic stone look and texture makes it the ideal finish for both modern and traditional houses.

HERITAGE

A tradition is the truest semblance of our past. A matter of pride that deserves to be appreciated and adored. A tribute to everything that’s outlived time. Like the wooden dhows intricately constructed by craftsmen before they can set sail to new shores. Or antique masterpieces sculpted to perfection by nimble artisans.

Inspired by our rich legacy of traditions, cultures, antiques and ancient crafts, this collection of colours takes a step back in time to bring back the most beautiful parts of our diverse heritage to the forefront.

JOTASHIELD COLOURXTREME  

Jotashield ColourXtreme is our Best Exterior paint. With the best colour performance and excellent dirt resistance, Jotashield ColourXtreme will make your structure look new for longer.

SOMEWHERE

We all have our special place. The kind of place that makes us press our noses hard on airplane windows long before we land there. To stare at the walls and rooftops that stare back curiously at us. To lure us to click photos of every window and door. The kind of place that tempts us to thread on the delicate sands of the sea and the desert. This collection of earty tones is designed to represent the diverse landscapes of our special somewhere. And to bring bits of the places we love so much into our everyday lives.

JOTASHIELD DÉCOR TRAVERTINE  

Jotashield Decor Travertine has a unique monumental appearance that is inspired by the famous Travertine rock. Its authentic stone look and texture makes it the ideal finish for both modern and traditional houses.

ONE COLOUR

A beautiful façade isn’t merely about a building but more of a reflection of our past, our memories, our lands and our future.

One Colour is a celebration of the four multi-coloured facets of our lives: Nostalgia, Heritage, Tomorrow and Somewhere. Warm, inspiring, earthy and welcoming. A proud expression of our personalities and our lives. An attempt to bring what’s on our inside and outside.

JOTASHIELD COLOURXTREME  

Jotashield ColourXtreme is our Best Exterior paint. With the best colour performance and excellent dirt resistance, Jotashield ColourXtreme will make your structure look new for longer.

One Colour

20157

My Beirut

20116

Timeless

1024

Cairo

10573

Mediterranean Olive

1109

Woodsmoke

568

Chateau

1246

Travertine Moroccan Mist

1137

Damascus Dusk

2086

Khajal

2782

Sand

1140

Band Stone

1145

Minty Breeze

7163

Jazz White

7236

Travertine White Texture

Travertine Soft Grey

394

Royal Blue

4224

Flow

6235

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